LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and online conten